The Web Strategy agent audits your website's structure, messaging, conversion architecture, and SEO positioning — and gives you a prioritised roadmap for turning it into your best-performing sales channel.
The problem
Your homepage speaks to a product you built 18 months ago, not the one you sell today
Traffic is up but demo requests aren't — and you don't know where people are dropping off
Your pricing page is driving confusion instead of conversion
Competitors are ranking for terms your buyers are searching and your site isn't
How it works
01
Website audit: structure, messaging, and conversion
Page-by-page assessment of your site's messaging clarity, CTA logic, navigation, and where visitors are most likely abandoning the buying journey.
02
SEO and content gap analysis
Where does your site rank for the terms your ICP is searching? What content is missing? What structural changes would improve crawlability and topical authority?
03
Prioritised improvement roadmap
Not 40 recommendations. The 8–12 highest-leverage changes ranked by impact and effort — with implementation notes your team or agency can act on immediately.
What you get
Conversion architecture audit: where visitors are dropping off and what's causing it
Messaging clarity assessment: whether your homepage communicates your value prop in under 5 seconds
SEO gap analysis: priority keywords, missing content, and structural improvements
Page-by-page recommendations: homepage, pricing, about, and key landing pages
Prioritised roadmap: the 8–12 changes ranked by impact-to-effort ratio
Common questions
Do I need to share analytics access?
+Does this cover technical SEO?
+How often should I run a web audit?
+Can I use this to brief a web agency?
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