The Content Strategy agent builds a full-funnel content plan — mapped to your ICP, buying stages, and channels — so every piece of content has a job to do and you can trace it to a pipeline outcome.
The problem
You have a blog, a LinkedIn presence, and a newsletter — and none of them are connected to a strategy
Top-of-funnel content is getting views but not converting to anything measurable
Your team spends 80% of time on content creation and 20% thinking about whether it should exist
You're creating content for the buyer you want instead of the buyer you have
How it works
01
Funnel and ICP mapping
The agent maps your ICP, buying stages, and key objections at each stage to identify the content gaps that are losing you pipeline.
02
Channel and format strategy
Which channels does your ICP actually use at each stage? What format cuts through — long-form, video, case study, comparison page, template? The plan is built around your actual buyer's behaviour.
03
90-day editorial plan with briefs
A prioritised content calendar with topic clusters, formats, target personas, and the outcome each piece is designed to drive — not just a list of ideas.
What you get
Full-funnel content gap analysis: what's missing at TOFU, MOFU, and BOFU for each persona
Channel strategy: which platforms to prioritise and what role each plays in the buyer journey
Topic cluster map: the 4–6 content pillars that support your SEO and thought leadership strategy
90-day editorial calendar with briefs: topic, format, persona, funnel stage, and desired outcome per piece
Distribution strategy: how to get more from what you publish rather than just publishing more
Common questions
How is this different from a content calendar?
+Does it cover SEO?
+What if I have a small team and can't produce much content?
+Can I use this to brief a content agency or freelancer?
+30-day free trial. No credit card. Cancel anytime.
Start free trial →