The Social Media Strategy agent builds a platform-specific plan — content mix, cadence, format strategy, and engagement approach — calibrated to where your ICP actually spends time, not where your team is most comfortable posting.
The problem
You're on four platforms and none of them are driving pipeline
LinkedIn posts get internal likes and no external engagement from buyers
You know you should be doing more video but no one wants to own it without a plan
Social is treated as a distribution channel rather than a buyer engagement strategy
How it works
01
Platform audit against your ICP
Where does your specific buyer actually spend time? Which platforms influence their vendor evaluation? The strategy starts with platform selection, not assumed presence.
02
Content mix and format strategy
What types of content drive awareness vs. trust vs. intent? The agent defines the mix — educational, perspective-driven, social proof, behind-the-scenes — and the format per platform.
03
30-60-90 day plan with content briefs
A phased plan with cadence, content pillars, and specific post briefs — formatted so your team can execute without a weekly planning session.
What you get
Platform prioritisation: which platforms to focus on and which to deprioritise (and why)
Content pillar framework: 4–5 recurring themes that build authority and drive engagement for your ICP
Format strategy: the mix of formats (text, image, video, carousel, long-form) per platform
30-60-90 day content plan with post briefs
Engagement strategy: how to build conversation rather than just broadcast
Common questions
Should every B2B company be on LinkedIn?
+What about X, Instagram, or TikTok for B2B?
+How do I measure social media ROI?
+What if we have no social presence right now?
+30-day free trial. No credit card. Cancel anytime.
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