Starter planStrategy · Claude Opus 4.7

Your homepage has three value props and none of them land.

The Messaging Analysis agent audits your current messaging, identifies the gaps between what you say and what your buyers need to hear, and rebuilds your core narrative — headline, value proposition, per-persona hooks, and channel-specific copy variants.

Try it free — 30 daysNo credit card required

The problem

Five people in a room can't agree on what the company actually does — and that confusion is on your website

Five people in a room can't agree on what the company actually does — and that confusion is on your website

Your messaging was written for the product you had 18 months ago, not the one you sell now

You're describing features when your buyer cares about outcomes

Competitors are using simpler, sharper language and winning deals they shouldn't

How it works

Your context is already loaded. Just ask.

01

Audit of your existing messaging

Paste in your current homepage copy, pitch deck, or sales emails. The agent identifies what's working, what's vague, and what's contradicting itself.

02

Gap analysis against your ICP

Cross-references your messaging against your buyer's language, priorities, and objections. Surfaces the disconnect between what you're saying and what they need to hear.

03

Rebuilt messaging architecture

A new core narrative: company positioning statement, primary value proposition, per-persona messaging hooks, and headline variants for your website, ads, and sales deck.

What you get

Messaging audit: what's working, what's vague, and what's actively hurting you

Core positioning statement: one sentence that captures what you do, for whom, and why it matters

Primary value proposition with proof points — outcomes, not features

Per-persona messaging hooks for each buyer role (economic buyer, technical evaluator, end user)

Headline and sub-headline variants for homepage, ads, and sales deck

Common questions

What do I need to give the agent to get a useful output?

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Does it rewrite our copy or just tell us what's wrong?

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Our team keeps debating positioning and nothing gets resolved — can this help?

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How do I take the output into a website redesign or sales deck update?

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Ready to put Messaging Analysis to work?

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ICP AnalysisBranding AnalysisCampaign Messaging