The Messaging Analysis agent audits your current messaging, identifies the gaps between what you say and what your buyers need to hear, and rebuilds your core narrative — headline, value proposition, per-persona hooks, and channel-specific copy variants.
The problem
Five people in a room can't agree on what the company actually does — and that confusion is on your website
Your messaging was written for the product you had 18 months ago, not the one you sell now
You're describing features when your buyer cares about outcomes
Competitors are using simpler, sharper language and winning deals they shouldn't
How it works
01
Audit of your existing messaging
Paste in your current homepage copy, pitch deck, or sales emails. The agent identifies what's working, what's vague, and what's contradicting itself.
02
Gap analysis against your ICP
Cross-references your messaging against your buyer's language, priorities, and objections. Surfaces the disconnect between what you're saying and what they need to hear.
03
Rebuilt messaging architecture
A new core narrative: company positioning statement, primary value proposition, per-persona messaging hooks, and headline variants for your website, ads, and sales deck.
What you get
Messaging audit: what's working, what's vague, and what's actively hurting you
Core positioning statement: one sentence that captures what you do, for whom, and why it matters
Primary value proposition with proof points — outcomes, not features
Per-persona messaging hooks for each buyer role (economic buyer, technical evaluator, end user)
Headline and sub-headline variants for homepage, ads, and sales deck
Common questions
What do I need to give the agent to get a useful output?
+Does it rewrite our copy or just tell us what's wrong?
+Our team keeps debating positioning and nothing gets resolved — can this help?
+How do I take the output into a website redesign or sales deck update?
+Related agents