The Campaign Performance Tracking agent builds a measurement framework — KPIs, attribution model, reporting cadence, and actuals-vs-goals analysis — so your data tells you what's working, what isn't, and what to do differently.
The problem
Your marketing dashboard has 47 metrics and no one can explain which ones actually matter
You're measuring activity (emails sent, posts published) rather than outcomes (pipeline generated, CAC)
Attribution is a fight between marketing and sales every quarter because there's no agreed model
You can tell the board that traffic is up — you can't tell them whether marketing is working
How it works
01
Metric framework design
What are the 5–8 metrics that actually tell you whether marketing is working? The agent builds a tiered metric framework — leading indicators, lagging indicators, and diagnostic metrics — mapped to your business model.
02
Attribution model design
First-touch, last-touch, multi-touch, or data-driven? The agent recommends an attribution model that matches your sales cycle length and the data you actually have — and explains how to implement it.
03
Reporting cadence and actuals analysis
Weekly, monthly, and quarterly reporting templates — what to review when and with whom — plus an actuals-vs-goals analysis that tells you whether you're on track and where the gaps are.
What you get
Core metric framework: the 5–8 metrics that define marketing effectiveness for your business
Attribution model recommendation and implementation guide
Channel performance benchmarks: what good looks like for each channel in your category
Reporting templates: weekly ops review, monthly marketing review, quarterly board update
Actuals-vs-goals analysis: where you're ahead, behind, and what to adjust
Common questions
What attribution model should I use?
+How do I measure brand awareness in a way that's defensible?
+Our CRM data is a mess. Can this still work?
+What should I show the board about marketing performance?
+30-day free trial. No credit card. Cancel anytime.
Start free trial →