The Webinar Strategy agent builds a topic, format, and follow-up plan that turns your webinars from content events into pipeline plays — with the pre-event promotion, in-session structure, and post-event activation that converts attendees into conversations.
The problem
Your webinars attract the wrong audience and sales won't follow up because 'the leads are bad'
Post-webinar follow-up is a generic 'thanks for attending' email that goes nowhere
Topics are chosen because someone on the team has a slide deck, not because buyers are asking about it
Attendance is dropping and you don't know if it's the topic, the format, or the promotion
How it works
01
Topic and format strategy
What topics are your ICP actively searching for? What format — live Q&A, expert panel, product demo, workshop — drives the deepest engagement for your buyer type?
02
Promotion and registration architecture
Channel mix, registration page strategy, email and social sequences, and the targeting approach that fills your webinar with the right attendees — not just the most attendees.
03
Post-webinar activation plan
The follow-up sequence for attendees vs. no-shows, the content repurposing strategy, and the sales handoff playbook that turns webinar engagement into booked meetings.
What you get
Topic and format recommendations based on your ICP's active search interest and buying stage
Promotion plan: channels, sequence, and registration page copy
In-session structure: the agenda, Q&A format, and engagement moments that maximise conversion intent
Post-event activation sequence: attendee vs. no-show flows, sales handoff criteria, and content repurposing plan
Success metrics: the KPIs that measure a webinar against pipeline outcomes, not just attendance
Common questions
What's the right webinar format for demand generation vs. late-stage pipeline?
+How many attendees should I aim for?
+Should I gate the recording?
+What should we do about low attendance?
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