The Event Strategy agent builds a pre-event, at-event, and post-event plan that turns conference spend from a brand presence play into a measurable pipeline motion — with selection criteria, activation strategy, and follow-up playbooks.
The problem
You're attending the same events you attended last year because they're in the calendar
Booth traffic at the last conference was high but no meetings got booked from it
Post-event follow-up is delayed by two weeks while sales recovers from travel
You don't have a clear framework for deciding which events are worth the investment
How it works
01
Event selection and prioritisation
Which events do your ICP actually attend? The agent builds a selection framework — ROI criteria, strategic fit, and activation potential — so budget goes to the right rooms.
02
Pre-event and at-event activation
Outbound to target attendees before the event, booth and session strategy during, and the meeting-booking play that turns foot traffic into scheduled conversations.
03
Post-event pipeline activation
The follow-up sequence that needs to fire within 48 hours of the event, the content that extends the event's shelf life, and the pipeline attribution model that makes the ROI case.
What you get
Event selection scorecard: the criteria and weighting for evaluating any event against your goals
Pre-event activation plan: outbound sequence, social strategy, and meeting-booking mechanics
At-event playbook: booth strategy, talk track, and the in-person plays that convert conversations to pipeline
Post-event follow-up sequence: timing, messaging, and sales handoff criteria
ROI measurement framework: how to attribute pipeline to events and make the budget case
Common questions
How do I know which events are worth attending?
+Is it better to sponsor or just attend?
+What's the biggest mistake companies make at events?
+What about hosted events and roundtables?
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