The ABM Campaign Strategy agent builds account-specific marketing plays — the messaging, channels, content, and sales coordination that turn your most important accounts from cold to in-conversation.
The problem
You have a target account list that marketing and sales compiled and then never activated
You're running account-based campaigns that are really just personalised mass emails
Your highest-value prospects see the same generic ads as your free trial users
Sales and marketing are aligned on the account list and unaligned on everything else
How it works
01
Account tier and persona mapping
Define your tier-1, tier-2, and tier-3 accounts and the buying committee within each. The agent builds a different play for each tier based on deal size, strategic importance, and buying complexity.
02
Account-specific campaign architecture
Per-account or per-tier messaging, channel selection, content strategy, and the sales coordination plays that move each account through the funnel.
03
Execution briefs for each tier
Outbound sequences, personalised content recommendations, intent signal triggers, and the specific marketing plays that support each stage of a complex enterprise sale.
What you get
Account tier framework: criteria and playbook for tier-1, tier-2, and tier-3 accounts
Buying committee map: the roles to reach, their priorities, and how they interact in the purchase decision
Channel and content strategy per tier: what you run for each account class and why
Sales-marketing coordination plays: when marketing hands off, what sales follows up with, and how to run the joint plays
Intent signal triggers: the behavioural signals that indicate an account is moving and what to do when they fire
Common questions
How many accounts do I need to run ABM?
+Does this replace outbound sales sequencing tools?
+What if sales and marketing aren't aligned on the account list?
+Can this work for a PLG company with enterprise ambitions?
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