The Paid Media Strategy agent builds a channel-by-channel paid strategy — paid search, social, display, and retargeting — with targeting frameworks, budget allocation, and measurement architecture designed to make every pound of spend accountable.
The problem
Your paid budget is spread across five channels based on last year's plan, not this year's performance
Google Search ads are driving traffic but can't explain whether it's the right traffic
Retargeting is running but you don't know if it's accelerating deals or just following people who were never going to buy
You're optimising for CTR instead of pipeline because that's the metric your agency reports on
How it works
01
Channel selection against your ICP and funnel
Which paid channels reach your specific buyer, at which stage, with what intent level? Budget follows strategy, not habit.
02
Targeting framework and audience architecture
Keyword strategy for search, audience segmentation for social, retargeting logic and exclusion lists — built for your ICP, not the platform's default recommended audiences.
03
Budget allocation and measurement framework
How to allocate budget across channels, what KPIs to track at each stage, and how to structure your attribution model so you can make optimisation decisions with confidence.
What you get
Channel strategy: which paid channels to run, at what budget allocation, and why
Keyword and audience targeting framework per channel
Retargeting architecture: audience segments, exclusions, and the logic that defines who sees what
Creative strategy direction: what messages to test at each funnel stage and why
Measurement framework: attribution model, KPIs per channel, and the reporting structure that lets you optimise
Common questions
How much should I be spending on paid media?
+Should I run paid social or paid search first?
+What about account-based advertising?
+How is this different from what my PPC agency does?
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