Most marketing teams know who they're up against — they just can't articulate why they win, why they lose, or where the gap is. The Competitive Analysis agent turns that fog into a ranked playbook: per-competitor battle cards, a positioning matrix, and the exact objection scripts your team needs in live deals.
The problem
Your VP Sales built the competitive deck 18 months ago and no one's touched it since
'We already use HubSpot' kills deals and no one has a confident counter
You're writing messaging without knowing what your closest competitor changed last quarter
Competitive research takes a week to pull together — and is stale by the time you share it
How it works
01
No setup — your context is already in
Your company profile, ICP, positioning, and competitor names from onboarding are pre-loaded. You don't write a single prompt from scratch.
02
Agent builds structured intelligence per competitor
Positioning, pricing model, ICP focus, and likely strengths/weaknesses — reasoned through, not a summary. Paste in a competitor's pricing page, a recent announcement, review excerpts, or sales notes and it's incorporated directly into the analysis.
03
Walk out with a playbook, not a report
Battle cards your sales team will actually use. A positioning matrix that shows where you're differentiated. Objection scripts written for your specific ICP.
What you get
Per-competitor battle card: positioning, real weaknesses, how to win, verbatim objection handles
8-dimension positioning matrix showing where you're defensible vs. exposed
Win/loss pattern analysis tied to your ICP — not generic archetypes
Sentiment synthesis from whatever reviews, call notes, or customer feedback you paste in — turned into a clear pattern, not a pile of quotes
Ranked gap analysis: the 2–3 openings your competitors have left on the table
Common questions
We already get competitive intel from our sales team — what does this add?
+What does a battle card actually contain?
+Can I update it when a competitor changes something?
+What if I want to go deeper on one specific competitor?
+Related agents