The Product Marketing agent builds your launch strategy, positioning, and sales enablement so your product reaches market with a coherent story, a prepared sales team, and a launch sequence that actually drives adoption — not just awareness.
The problem
Engineering ships features faster than marketing can position them
Sales is demoing the product without a consistent narrative and losing deals they should win
Your last launch got coverage for 48 hours and then nothing happened to pipeline
You have a great product and a weak story — and buyers can't tell the difference between you and your competitors
How it works
01
Positioning and messaging framework
What does this product do, for whom, and why does it matter more than the alternatives? The agent builds the positioning framework that becomes the foundation for every piece of launch content.
02
Launch strategy and go-to-market plan
Who hears about this first, in what order, through which channels, with what message? A phased launch plan with pre-launch, launch, and post-launch phases — each with specific objectives and tactics.
03
Sales enablement package
The pitch deck narrative, battlecards, objection handling guide, one-pager, and demo script your sales team needs to sell the new product confidently from day one.
What you get
Product positioning document: category, ICP, value proposition, and differentiation framework
Launch strategy brief: phased plan with channel strategy, sequencing, and success metrics
Sales one-pager and pitch narrative
Feature-to-benefit messaging guide: how to talk about what the product does in terms buyers care about
Objection handling guide: the 5–7 most likely objections and the recommended responses
Common questions
When in the product development process should I use this?
+Does this cover pricing as well as positioning?
+What if we're launching to an existing customer base vs. new market?
+How do I coordinate marketing and product for a launch?
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