The Partner Marketing Campaign agent builds co-marketing programmes, channel partner plays, and alliance activation strategies that turn your partner ecosystem from a slide in your pitch deck into a real pipeline channel.
The problem
Partner MDF is getting spent on swag and events with no pipeline to show for it
You know which partners have the right customer base but don't have a co-marketing play to activate it
Sales doesn't trust partner referrals because the quality has been inconsistent
Your partner programme exists but partners don't know how to sell your product
How it works
01
Partner tier and activation readiness
Which partners have the ICP overlap, sales capacity, and motivation to drive real pipeline? The agent builds a scoring framework and identifies your top 3–5 activatable partners.
02
Co-marketing programme design
The campaign plays, co-branded content, joint events, and enablement materials that give each partner a structured way to bring your product to their customer base.
03
Activation and measurement plan
How to launch each partner programme, the joint success metrics, and the quarterly review cadence that keeps partners engaged and accountable.
What you get
Partner scoring framework: the criteria that identify which partners are worth activating
Co-marketing programme brief: the campaigns, content, and joint plays for your top-tier partners
Partner enablement package: the messaging, one-pagers, and sales talk tracks partners need to sell effectively
MDF allocation strategy: how to allocate co-marketing budget to maximise pipeline, not activity
Partner pipeline measurement framework: how to attribute and track partner-sourced revenue
Common questions
How do I pick which partners to prioritise?
+What's the difference between a co-marketing campaign and a referral programme?
+What if partners are slow to engage?
+Does this cover technology partnerships and integrations?
+14-day free trial. Cancel anytime.
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